|Clear Channel to Start Inserting Ads on iHeartRadio
Jul 22, 2014
Up until now, Clear Channel stations have been simulcasting commercials from the traditional radio signal being broadcast across the iHeartRadio app. That signal includes the local market commercials. Clear Channel has just announced it will be working with AdsWizz to insert targeted ads on its 840 plus stations as a way to create another revenue stream for the company. It certainly has the scale to score some very big advertisers. iHeartradio reaches over 245 million monthly users.
President of Technology and Digital Ventures for Clear Channel Brian Lakamp says, "Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners. After a thorough selection process, we've been truly impressed by AdsWizz' unique set of technical capabilities and believe that AdsWizz' delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners." READ MORE
|CBS WILL LET INDIVIDUAL ANNOUNCERS DECIDE WHETHER TO SAY ‘REDSKINS’
Jul 21, 2014
Michael David Smith, NBC Sports
If CBS announcers don’t want to say the arguably offensive name of the Washington NFL team, they don’t have to. If they want to, they can.
That’s the word from CBS Sports Chairman Sean McManus, who tells the Hollywood Reporter that although he hasn’t told his on-air talent what to say regarding the Redskins controversy, he trusts each individual announcer to make the right call.
“We haven’t talked to them yet,” McManus said. “Generally speaking, we do not tell our announcers what to say or not say. Up to this point, it has not been a big issue for us. Last year, it was simmering; now it’s reaching a hotter level. But we probably will not end up dictating to our announcers whether they say Redskins or don’t say Redskins. We leave that up to them and our production team. There are times when something becomes important enough that we talk to them, and between now and the start of football season we’ll decide what is the right thing to do.” READ MORE