|Marathon takes center stage on Boston radio
Apr 21, 2014
Phrases like “Boston Strong” and “We run as one” were woven into station IDs and on-air raps across the Boston radio dial today. But the ways stations are covering the Boston Marathon are as varied as the 35,000 runners taking place in the nation’s oldest annual marathon.
From news to sports to music formats, talk about the Marathon dominated the on-air conversation. CBS Radio news “NewsRadio 1030” WBZ went into full on Marathon coverage, broadcasting live from the starting line of the race at 10am, before handing it off to a reporter overhead in a helicopter, and another reporter in a truck following along the race. All told the station has a dozen reporters fanned out along the race route, including some who are feeding custom reports to sister music stations like classic rock WZLX (100.7). READ MORE from InsideRadio
|Stations Need to Press Boldly Their Agenda
Apr 14, 2014
Harry A. Jessell, TV NewsCheck
Broadcasters should move beyond rhetoric and craft a real National Broadcast Plan, a petition to Congress and FCC laying out what they feel they need to remain competitive with broadband and other TV media and continue to fill their unique role in the mediascape. Here are 10 ideas the NAB — and all TV broadcasters — can use to get started.
In his NAB Show keynote on Monday, NAB President Gordon Smith wondered why the FCC hadn’t developed a National Broadcast Plan to keep broadcasting strong.
"Why is there no focus to foster innovation and investment in broadcasting to ensure our business continues to be a world leader alongside our broadband industries?"
With funding from Congress, the FCC produced in 2009 the massive National Broadband Plan, policy prescriptions for strengthening the wired and wireless broadband infrastructure. READ MORE