|HBO to Offer Stand-Alone Web Subscription in U.S. Next Year
Oct 16, 2014
Doni Bloomfield, Bloomberg Business
Time Warner Inc. (TWX)`s HBO plans to offer a long-awaited online-only service in the U.S. next year, letting viewers without a cable or satellite-TV subscription tune into “Game of Thrones” and "Boardwalk Empire."
Richard Plepler, chief executive officer of the HBO division, didn’t say how much HBO`s new service will cost. While the number of U.S. households that pay for broadband but not TV has climbed to 10 million and is still growing, half of those homes do pay for a streaming service online, he said.
"These consumers have no access to HBO," Plepler said at Time Warner’s investor meeting in New York today. “That is a large and growing opportunity that should no longer be left untapped. In 2015, we will launch a stand-alone over-the-top HBO service in the United States.”
Plepler said the the Internet-based subscription will expand beyond the U.S. in the coming years. The Web-based offering could generate hundreds of millions of dollars for HBO, he said. READ MORE
|DASH DAY ONE - MILLENNIALS WANT TO BE SOCIAL
Oct 16, 2014
On the opening day of DASH in Detroit, Vice President of Measurement Innovation at Nielsen Audio Dr. Ed Cohen gave attendees the first look at new research that examined how college students have woven digital into their lives. It may also give radio managers a glimpse of the type of listener they will soon be dealing with: one with a much shorter attention span that wants more and more control. The study placed a special emphasis on the role of cars, the "connected car," and what personal transportation means in their lives today and their plans for the future. Cohen took part in a three-year study at the University of Florida called “The Class of 2015.” What the study uncovered was that these college students did consume radio and television, but they connected more strongly with forms of two-way communication, namely social media.
One of the most significant connections was that these students viewed owning and buying a car a necessity, but they’re not defining themselves as much by the vehicle they drive. More than 86 percent of the students surveyed either did not know what a connected car was or they had heard the term but were unfamiliar with what it meant. READ MORE