Government agencies and non-profit organizations that normally approach broadcasters for Public Service Time request a PEP program. These organizations, which operate in the public interest, make a grant of funds to the NMBA. The NMBA then requests its members to run PEP announcements voluntarily at no charge for the benefit of NMBA and its programs. Announcements supplied by the PEP partners are distributed by the NMBA to participating stations. Stations run the PEP announcements on an as available basis and send a monthly on charge, exact time performance affidavit to the NMBA. Stations are requested to value the time provided based on their regular rates charged to advertisers buying the same time periods for cash. The Association uses these figures to demonstrate to the PEP client the value of the spots delivered across the entire state by both radio and television participants.
A PEP program provides a win-win result for participating NMBA members whose Association grows stronger and for the PEP partner whose message is seen and heard statewide in all time periods and formats, reaching all demographic groups.